Fashion Quarterly, 2025
Dunedin-born and Brisbane-based designer George Park, 23, is quietly building something rare in fashion: a brand that’s intuitive, slow, and full of soul. Before mercury was a brand, it was a feeling — one Park named during his graduate collection, ‘The Nature of Mercury’. The name, taken from the idea of something being “ of a mercurial nature,” encapsulates a willingness to change, adaptability, and flexibility. That energy continues to guide his work.
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Park’s passion speaks enough for itself. But to follow that with a raw, genuine talent? It all adds up to a clear synopsis that Mercury, and Park, are going to continue climbing the rungs of the fashion world. Everyone loves beautiful things, and Mercury is a hotspot for finding exactly that.
Words by Paris Llyod-Beere
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VIVA Magazine, 2025
If there was ever the stereotype that emerging shows were all bravado and raw hemlines, this contemplative pairing of designers proved there’s plenty of charm in well-made clothes that traded Brat energy with some renditions of jazz standards and Amy Winehouse. Opening the night’s show was a spellbinding mini concert that stopped the audience in its tracks.
Summer dresses, coquettish-looking miniskirts matched with striped tops overlayed with bikini tops in the same fabrics indicated a whimsical design aesthetic that both Pōneke-based Emma Muir of Rhoda Nunn and Ōtepoti/Meaanjin-based designer George Oliver Park have both developed - and on this occasion, expertly complemented on another in a seamless showcase.
One look - a pale blue cowl-neck halter top matched with a drawstring, red and pink striped midi skirt and red mules - was described by my seat neighbour Jess Molina as a look reminiscent of Carrie Bradshaw “even down to the way she walks”.
From culottes featuring an additional peplum to the clever trompe-l’œil effect of string bikinis patched on to fitted T-shirts, to be able to tie humour into a collection of well-made cotton separates, denim outerwear and even a red leather skirt with fringing detail, showcased a confidence that will serve both these designers well if they choose to make a living from these clothes - because people will buy them.
Words by Dan Ahwa

Apparel Magazine, 2023
George Park graduated top of the class back in 2022 at Otago Polytechnic with a Bachelor of Design. He now hopes to eventually return to study within the next couple of years to work up to a master's degree.
His inspiration stems from actions that are intrinsic and reactionary. Essentially to do with how humans interact, social dynamics, hierarchies, power structures, balance and imbalance.
One of the most valuable things Park has learned during his time at university was to support those around you regardless of their support in return. Lift up the people in your circle, he said.
Words by Tayla Harter
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